Pringle potato chips used a strategy direct from the WWE playbook, but this time it didn't work. Years ago, the then WWF (World Wrestling Federation) became exempt from paying fees to, or meddling from, the New York State Wrestling Commission by essentially saying "We are not a true sports competition. This is entertainment only." Hence, World Wrestling Entertainment. This saved WWF/WWE tons of bucks and lord knows how much in possible payoffs to the "commission" whose job was, it seems to me, primarily to collect money on the most vague premise in regulatory history.
Pringles attempted the same smooth move recently to avoid a 15% value added tax in the UK by asserting that they were not really a potato chip (or crisps as called in UK), and were not actually a potato product. Proof of this claim was that the shape and texture of Pringles was "not found in nature." Besides that, potatoes only make up 42% of Pringles ingredients. This view prevailed last year, but Court of Appeals overruled that decision, saying that 42% was more than enough potato content to be considered potato chips/crisps.
Unlike conventional potato chips that are made from sliced potatoes, Pringles are made from potatoes that are cooked, mashed, dehydrated, and made into a dough. They are then cut out, shaped, and dried.
An interesting fact about Pringles Potato Crisps is, the man who invented their tubular cans was a Proctor & Gamble Co. organic chemist and food storage technician named Fredric J. Baur. He died on May, 4, 2008 in Cincinnati, Ohio, at the age of 89. The proud inventor requested that his cremated ashes be buried in a Pringles can. Baur's family honored his request by putting part of his remains in a can and burying them in his grave.